Effective September 10, 2026

FALSE ALARM LLC values the privacy of individuals who visit our website, purchase products, create an account, communicate with our team, or otherwise use our online services. This Privacy Policy describes the general ways we may collect, use, maintain, and disclose information in connection with our website and retail operations. References to “FALSE ALARM LLC,” “we,” “our,” or “us” mean FALSE ALARM LLC. By explaining our information practices, we aim to provide customers with a clear understanding of how personal information may be handled.

FALSE ALARM LLC operates as an independent retailer offering authentic products from selected brands, including Lush products. We are an independent business and are not owned, controlled, sponsored, or operated by Lush Handmade Cosmetics or its affiliated companies. Brand names, trademarks, logos, product names, images, and other intellectual property displayed through our website remain the property of their respective owners. This Privacy Policy concerns information handled by FALSE ALARM LLC in connection with our own website and retail activities.

The type of information we collect may depend on the services you use and the manner in which you interact with us. For example, when you place an order, create an account, contact customer support, or submit information through our website, we may collect details such as your name, email address, telephone number, billing information, shipping address, and other information needed to provide the requested service.

When a transaction is completed online, payment information may be processed by an independent payment service provider. Depending on the payment method selected, payment card or other financial details may be submitted directly to the applicable payment processor rather than being stored by FALSE ALARM LLC. We may receive transaction-related information needed to confirm payment, process an order, issue a refund, or provide customer support. The payment provider may handle payment information under its own privacy practices and terms.

If you establish an account with us, we may maintain information associated with that account. This can include account details, order records, saved preferences, purchase history, and other information that you choose to provide. Information may also be retained when you communicate with us through customer service, submit a review, provide feedback, ask a product question, upload an image, or participate in another feature that allows you to voluntarily provide content.

Certain information may be collected automatically when you browse or interact with our website. Depending on the technologies and services in use, this information can include an internet protocol address, browser characteristics, operating system, device type, referring page, pages viewed, links or functions accessed, approximate geographic information, dates and times of activity, and other technical or usage information. These details may help us understand how visitors interact with the website and identify technical or usability issues.

We may use cookies and comparable technologies, including pixels, tags, local storage technologies, and similar tools, to support website functionality and improve the online experience. These technologies can help remember preferences, maintain certain website functions, understand traffic patterns, evaluate content performance, and measure the effectiveness of communications or promotional activities. Browser settings may provide options for limiting or disabling certain cookies, although doing so could prevent some portions of the website from functioning as intended.

Information may come directly from you or, where necessary for our operations, from third parties that provide services to us. We may receive limited transaction or operational information from payment processors, shipping providers, fraud-prevention services, website hosts, analytics providers, technology vendors, customer service platforms, and other companies supporting our business. We use such information only for purposes reasonably related to providing services, completing transactions, protecting our systems, or operating our business.

Personal information may be used to process purchases, confirm transactions, prepare orders, coordinate delivery, provide customer assistance, respond to inquiries, maintain customer accounts, and communicate with you regarding your interactions with our store. We may also use information to improve our website, evaluate product and service performance, understand general customer behavior, troubleshoot technical problems, maintain security, detect suspicious activity, prevent fraud, and meet legal or regulatory obligations.

Where permitted under applicable law, we may use contact information to provide promotional messages concerning products, services, updates, special offers, or other information that may be relevant to customers. Marketing communications may be sent by email or through other appropriate channels. Customers who no longer wish to receive promotional messages can generally unsubscribe by using the instructions included in the communication. Choosing not to receive marketing messages does not normally prevent us from sending communications that are necessary to complete or manage an existing transaction.

We may use third-party service providers to support different aspects of our business. These providers may perform functions such as payment processing, order management, shipping, website hosting, information technology, customer service, security, fraud detection, analytics, and marketing support. Information shared with these providers is generally provided to the extent reasonably necessary for them to perform services on our behalf or support legitimate business operations.

Information may also be disclosed when we reasonably believe disclosure is necessary to comply with a legal obligation, applicable law, regulation, court order, legal process, or legitimate governmental request. We may disclose information when appropriate to investigate or respond to suspected fraud, unlawful conduct, security incidents, misuse of our services, or violations of applicable terms and policies. If FALSE ALARM LLC becomes involved in a business transaction such as a sale, merger, acquisition, financing, restructuring, or transfer of assets, information may also be transferred as part of that transaction subject to applicable requirements.

We may analyze information in aggregated, statistical, or otherwise de-identified form when the information cannot reasonably be used to identify a particular individual. Such information may be used for business planning, website analysis, operational reporting, service improvement, and other lawful purposes.

Depending on where you live, privacy laws may provide certain rights concerning personal information. These rights may include requesting access to information associated with you, seeking correction of inaccurate information, requesting deletion where legally available, or exercising certain choices concerning how information is used or shared. The specific rights available to you may depend on applicable law and your location.

If you wish to make a privacy-related request, we may ask for reasonable information to verify your identity before taking action. This verification process is intended to help prevent unauthorized access to personal information. You may also update certain account information directly through available account features, where such features are provided.

Cookie preferences can generally be managed through the settings available in your web browser or device. Marketing email preferences can be changed by selecting the applicable unsubscribe option included in promotional messages. Even after opting out of marketing communications, you may continue to receive necessary service-related messages, including order confirmations, shipping notifications, account communications, payment-related notices, or responses to customer service requests.

Our website is not intended to knowingly collect personal information from children in situations where such collection is prohibited by applicable law. If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the circumstances and determine whether appropriate action is necessary.

We retain personal information for periods that are reasonably appropriate for the purposes for which the information was collected. Retention may be necessary to fulfill orders, provide customer service, maintain transaction and business records, resolve disputes, protect against fraud, enforce agreements, or satisfy accounting, legal, tax, or regulatory requirements. Once information is no longer reasonably required, it may be deleted, securely disposed of, or transformed into a form that does not reasonably identify an individual, subject to applicable obligations.

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, improper use, loss, alteration, or disclosure. However, no electronic storage system or method of transmission over the internet can be guaranteed to be completely secure. Customers should also take reasonable steps to protect their own accounts, including maintaining strong credentials and keeping passwords and account information confidential. If you believe that your account or personal information may have been compromised, please contact us as soon as reasonably possible.

Our website may provide links or connections to third-party websites, applications, payment services, or other external platforms. Those third parties operate independently and may collect or use information according to their own privacy policies. This Privacy Policy does not govern the privacy practices of websites or services that are not controlled by FALSE ALARM LLC. We encourage visitors to review the privacy terms of external services before providing them with personal information.

We may modify this Privacy Policy when our business operations, website features, technologies, information practices, or legal requirements change. Any revised version will be made available through our website and will include an updated effective date where appropriate. We encourage customers to periodically review this policy so they can remain informed about our current approach to personal information.

If you have questions regarding this Privacy Policy, want to inquire about the handling of personal information, or wish to submit a privacy-related request, you may contact FALSE ALARM LLC by email at lushretailer@gmail.com or by telephone at 1-800-648-5415. Written correspondence may be sent to FALSE ALARM LLC, 6244 CASTLEGATE DR W APT 9307, CASTLE ROCK CO 80108, US.

By accessing or using our website, you acknowledge that you have had an opportunity to review this Privacy Policy. Where permitted by applicable law, continued use of our website or services after an updated policy has been posted may indicate acknowledgment of the revised practices described in the updated policy.

FALSE ALARM LLC is an independent retailer offering authentic products from selected brands. We are not affiliated with, sponsored by, endorsed by, or operated by fairlife.